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Farm visit · Hollister, California

Swank Farms, The Experience

Swank Farms, The Experience is a farm visit destination in Hollister, California, useful for seasonal produce, stands, and agri-tourism stops. Rated 4.2 from 385 reviews. Confirm hours before you go.

About this farm

Swank Farms, The Experience is a farm visit destination in Hollister, California, useful for seasonal produce, stands, and agri-tourism stops.

It holds a 4.2 rating across 385 public reviews.

Dogs allowed

On-site servicesWheelchair-accessible car parkWheelchair-accessible entranceWheelchair-accessible seatingWheelchair-accessible toiletFree multi-storey car parkFree of charge street parkingFree parking lotOn-site parkingDogs allowed

Location

Find Swank Farms, The Experience at 4751 Pacheco Pass Hwy, Hollister, CA 95023, United States. Plus Code: WJ95+XR Hollister, California, USA.

4751 Pacheco Pass Hwy , Hollister , California 95023 , US

Before you go

A short checklist so the trip feels easy — especially helpful for first-time u-pick visits in California.

  • Check whether this stop is a stand, orchard tour, or full farm experience before you arrive.
  • Call or check the website for today’s picking conditions — mud, rain, and sold-out fields are common.
  • Arrive earlier in the day for cooler weather and better selection during peak weekends.
  • Cash still helps at smaller stands even when cards are accepted.

Amenities & details

Attributes pulled from the listing data. Confirm anything important (pets, accessibility, payments) with the farm.

Service options

  • • On-site services

Accessibility

  • • Wheelchair-accessible car park
  • • Wheelchair-accessible entrance
  • • Wheelchair-accessible seating
  • • Wheelchair-accessible toilet

Parking

  • • Free multi-storey car park
  • • Free of charge street parking
  • • Free parking lot
  • • On-site parking

Pets

  • • Dogs allowed

Photos

5 photos from the listing plus visitor snaps below in reviews. Click any item for a full preview — videos play in the viewer.

What visitors say

385 reviews on file · showing 8 visitor notes from the listing data.

KDG · ★ 5 · 10 months ago · Google

“I just wrote a full, long, detailed review and Google crashed! Oh well! This was our third or fourth visit to Swank Farms and we have loved it every time. This time we visited for their Hoptoberfest event, which added a beerfest to the event! With a ticket upgrade, one receives a collectible 5oz glass, unlimited tastings, and 6 full pours. Add the corn maze, live music, goat feeding, and so many other things for the kids and you can spend all day on a family outing for a reasonable price! And did I mention the huge metal dinosaurs? I’m not going to rewrite my detailed review. I’m going to let GROK give you the details. Swank Farms, often branded as “Swank Farms, The Experience,” is a family-run working farm and seasonal entertainment hotspot in Hollister, California, just a short drive from Casa de Fruta along Pacheco Pass Highway (SR 152). Located at 4751 Pacheco Pass Hwy, it’s about 10 miles west of Casa de Fruta and draws crowds for its authentic farm vibes mixed with high-energy fall festivities. Founded in 1928, it’s grown from a traditional orchard into a beloved Bay Area tradition, emphasizing fresh produce, community events, and immersive family fun—think of it as the spooky, adventure-packed counterpart to Casa de Fruta’s fruity roadside charm. The farm’s story begins in the late 1920s as a modest ranch in the Pacheco Valley. In 1964, after the original owner’s passing, the land was taken over by the Swank family—Dick and Bonnie Swank moved from Calistoga, CA, to manage it. Dick expanded into diverse crops like tomatoes, sweet corn, and ornamental pumpkins, supplying 15+ farmers’ markets across the Bay Area and top San Francisco restaurants. The big pivot came in 2000 when Dick, inspired by a friend, introduced the county’s first corn maze and pumpkin patch, turning the farm into a family entertainment destination. By 2018, they relocated the maze to their home ranch for a more integrated experience. Today, third-generation stewards keep it operational year-round, with a focus on sustainability (including 47 organic acres) and innovation, like their 2021 addition of an 8,500 sq ft event barn. Swank Farms shines brightest in fall, but offers year-round appeal through markets, camps, and events. The “Experience” tagline captures its blend of education, thrills, and farm-fresh goodness—it’s not just a visit; it’s an interactive adventure. Highlights include: • Fall Festival (October Highlight): Bay Area’s top family fall spot for 25+ years, running weekends in October (e.g., 2024 dates: Oct 4–Nov 1, with extended Halloween hours). Tickets start around $20–$30 (daytime vs. nighttime options). Attractions include: ◦ A massive 7-acre Corn Maze Treasure Hunt (themed annually, like kid-designed mazes from past camps). ◦ Pumpkin Patch for pick-your-own gourds. ◦ Thrilling nighttime haunts: Terror in the Corn, Field of Frights, Trail of Lights, and Spookley Maze (available Oct 31 sunset–10 PM). ◦ Kid-friendly fun: Jumping pillows, slide mountain, petting zoo, sunflower fields, pumpkin slingshot, and unlimited farm rides. ◦ Food and vibes: Farm-to-table carnival eats, a full bar, and pop-up shopping from 40+ artisanal vendors (Fri–Sun + Halloween). • The Gorechard (Haunted Attraction): A separate evening scare-fest in October, featuring immersive horror through cornfields—perfect for thrill-seekers 12+. • Farmers’ Markets and Produce: Fresh, organic veggies, heirloom tomato salsa, and seasonal goodies at markets from Hollister to San Francisco. It’s a go-to for bulk compost or farm-direct buys. • Events and Weddings: The stunning Swank Farms Barn hosts up to 400 guests for weddings, corporate events, or celebrations, with rustic farmland views and customizable packages. They also run summer farm camps for kids 5+ (June 2025 sessions upcoming), teaching planting, animal care, arts, and competitions. • Swank Farms Beer Co.: A microbrewery on-site, offering craft beers made with farm ingredients—pair one with a sunset over the hills. Visitor Tips”

“We had our wedding at Swank Farms on 3/21/26 and couldn’t be happier with our choice. The property is absolutely beautiful and accommodated our 200 guests comfortably seated indoors. Booking was easy because the venue provides tables and chairs, which simplified planning. One of the highlights was the upstairs getting-ready space — spacious, elegant, and a gorgeous backdrop for our “getting ready” photos with the bridal party. The owner was exceptional: extremely communicative, honest, and supportive from booking through the wedding day, checking in to make sure everything ran smoothly. The staff were welcoming and helpful, doing what they could to ensure we had everything we needed so we could enjoy the day. The venue was clean and organized, and our guests had a great time. Two small suggestions: allowing access the evening before for table/chair setup would have eased a lot of morning work, and a little more training or guidance for some of the younger bussers would be beneficial (we were fortunate a guest catering professional stepped in to help). Overall, Swank Farms gave us a beautiful, memorable wedding — we highly recommend it and will always treasure our day there. Thank you!”

“My sister and her husband couldn’t have picked a more perfect venue for their wedding! Swank Farms was absolutely beautiful—from the rustic barn to the scenic fields, everything felt magical. The entire property gave us the perfect mix of elegance and charm. One of the best parts was how family-friendly it was. Our kids had the best time jumping on the giant pillows and visiting the goats—it kept them entertained and happy all day! It’s rare to find a venue that’s stunning for adults while also being a wonderland for kids. The hosts were incredibly welcoming and made us feel right at home. Their warmth and support helped everything run smoothly, and they genuinely cared about making our day special. From beginning to end, we felt so comfortable and supported. We’re so grateful for the memories we made here. If you’re looking for a beautiful, relaxed, and family-friendly wedding venue, Swank Farms is it!”

“Swank Farms was a beautiful venue for our son’s wedding! The barn itself is stunning and elegant and the bridal party loved the upstairs suite to get ready and create memories together. The groomsmen also enjoyed the grooms Separate area to laugh together, eat, and get ready.The mountains and garden provided a beautiful backdrop for the outdoor ceremony. The food was delicious and fresh and the guests didn’t leave the dance floor! It was a very special Evening and we are thrilled that we had it at Swank Farms.”

“If you’re looking/thinking about having your next big event here go ahead & do it. You will not be disappointed. Swank Farms is such a beautiful and scenic venue. From the beginning to the end Swank Farms treated us with the most respect & were always so happy to answer any questions we had to make sure we felt comfortable. Thank you so much for being an amazing host! Highly recommend!!”

“Very nice venue to host your event. Staff is friendly and lots of room to host your guests. I’ll be telling my clients, friends, and family to book their event at swank farms the experience.”

“We recently hosted our year-end company party at Swank Farms, and the entire experience was outstanding from start to finish. The venue itself is absolutely beautiful, and we were able to fully customize and decorate the space to match our theme and create an environment that worked perfectly for our team. The food was delicious, and the staff went above and beyond to make sure everything—from the food and drinks to the overall setup—met our needs and kept our attendees happy. Their attentiveness throughout the planning process and on the day of the event truly made a difference. Swank Farms also offered multiple walk-throughs of the venue, which helped us plan every detail with confidence. They even provided a food tasting, making it easy for us to finalize our menu choices. Communication was consistent and reassuring; even when the owner had to leave town unexpectedly, she made sure we had a clear point of contact and that all of our questions and needs were addressed promptly. Overall, Swank Farms delivered exceptional service, flexibility, and hospitality. We couldn’t have asked for a better location or team to help us celebrate the end of the year. Highly recommend this venue for any corporate event or special occasion!”

“Oh What An Experience! I held my daughter’s Quinciañera at Swank Farms! Here are the pros & cons of this venue: Pros: - Beautiful Indoor/Outdoor Venue with plenty of parking - I was able to bring my own caterer - I had access to space from 8am to 11:30pm Cons: - Venue Manager/Owner was looking over mine & my guests shoulder all the time. She even asked my caterer to clean up the sink when dinner had not even been served yet (this was stressful) - I paid for 2 bartenders (neither of which appeared to have bartending experience - I selected only beer for my guests (made 4 different beer selections one month in advance). The beers I selected were not provided to my guests. No one ever mentioned my guests would be offered a full bar. I had drink tickets for my guests; when they went to the bar they were under the impression the tickets were good for any drink, bartenders had to tell my guests they were only good for beer, the lines backed up, there was confusion. Did I mention guests were charged $15 for margaritas that were made with the cheapest tequila (Jose Cuervo.) - Two weeks before event my music sound tech wanted to confirm the venue had sufficient electricity/power capacity. I asked the manager/owner & she was unable to confirm for me. I had my sound tech call her directly since I’m not a sound engineer & I wanted to make sure they had the electrical power needed for the day of the event. The venue manager/owner was rude to him & hung up on him. The day of the event sure enough; we are about to dance the most important song (mother/daughter dance) and power goes out! Frustrating! - The venue has security cameras in every single angle of the barn, except the bathrooms & upstairs middle dressing room. Oh but the manager/owner made sure to personally do a check-in of yes the women’s bathroom & the upstairs areas. So unnecessary & intruding on privacy. - I paid one security guard which venue hired. Guy appeared to have been picked up off the street (no uniform or badge) - Once event was over at 11:30pm, I had to make sure venue was clean, owner/manager kept on calling me because I was going over the 30 minutes allotted otherwise she would have to pay her staff over time. - I found dead mice inside the venue a few days before our event. If I’m following my obligations contractually why are you micromanaging the event. This was so stressful & dont think I would ever use this venue again.”

More reviews on Google Maps →

FAQ

Is this a u-pick farm?

It may be a farm stand, orchard visit, or agri-tourism stop. Check the website or call ahead for picking rules.

Where is Swank Farms, The Experience?

4751 Pacheco Pass Hwy, Hollister, CA 95023, United States Plus Code WJ95+XR Hollister, California, USA.

What are today’s hours?

Weekly hours are not fully listed — call or check the website before you go.

Is it accessible?

Listing notes include: Wheelchair-accessible car park, Wheelchair-accessible entrance, Wheelchair-accessible seating, Wheelchair-accessible toilet. Field paths can still be uneven — ask the farm about current conditions.

How do I get there?

Use the Directions button for turn-by-turn navigation to 36.91992, -121.39048.

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